Our mGauge® analytics solution applies science and technology to identify and optimize areas where you should increase or decrease program spend. That affords you the opportunity to improve cost control, enhance program performance and optimize your dealer and market support programs by eliminating guesswork that has made up legacy decision-making strategies for years.
mGauge® provides that insight graphically and in minutes so you can truly understand – how to plan the best programs based on the following factors:
- Consumer credit score
- Consumer budget
- Consumer driving habits
- Competitive offers per dealership
- Dealership position and more
We aggregate the complex data you need in real-time to provide you access to every published lease and retail finance program, for every credit tier and vehicle empowering you to make accurate, timely, and location-specific decisions on vehicles and vehicle segments within a portfolio.