Everyone involved in automotive retailing has a vital role to play, but ultimately, the consumer’s actions drive change. Innately, OEMs have a relationship with consumers, who have a myriad of reasons why they buy into the premise of a particular brand. Allure, exclusivity, value-for-money, etc., the reasons are many. What every consumer has in common, however, is that they are growing more and more impatient with the disparate experience when shopping for a new car.
Consumers increasingly prefer to buy a vehicle from their couch, or at the very least: shop for a car online and complete it seamlessly in the dealership. Unfortunately, the experience is not what it should be, and customers simply don’t understand, why the down payment and the monthly payment they were quoted online are different, when they get into the store.
As a result, nearly 50% of consumers will walk away from the deal if the online monthly payment quote is different than in the dealership.
mScanAPI® can help you and your dealers sell more cars by providing the consumers precise and VIN-specific payments to the penny – both online and in the showroom. It is not difficult – and you owe it to the consumer!
Instead of providing the consumers a generic configurator experience, mScanAPI® empowers you to provide the consumers a cohesive shopping experience across channels; from your national website to the dealer’s website and any touch point in-between.