ONLY MARKET SCAN® TRACKS
THE FIVE CRITICAL MARKET SECTORS
The five main sectors of the market that need to be accurately represented and considered in every offer presented to a consumer are:
MANUFACTURER
Every vehicle, model and trim offered by every OEM; all of their respective incentives and rebates including all of their compatibility and “stackability” rules, as well as VIN-specific, targeted offers.
LENDER
Every program offered by every lender in the Country, including every parameter, policy and factor that can influence any automotive transaction.
DEALER
Each dealer’s individual fee structure, packs, vehicle mark-ups, lender relationships and specific reserve policies.
MUNICIPALITY & GOVERNMENT
All state, county, and local laws, rules, regulations, tax percentage rates and proper tax calculations.
CONSUMER
All consumer credit bands, and how those are segmented and considered by every OEM and Lender. Market Scan® tracks and continuously updates every program, incentive, parameter, policy, factor and rule that can influence an automotive sale or lease transaction.