There is a reason the windshield is larger than the rearview mirror. Outperform your competition with access to competitive data 24/7 and get full visibility into every U.S. market to plan your future programs more accurately and efficiently.
One of the biggest challenges OEMs have, is to get a real-time, birds-eye-view of what the competition is doing in order to structure market support programs for the greatest success.
Our breakthrough analytics' solution mScope® can solve this challenge! It provides a complete Real-Time, in-market picture of competitors’ market support programs, and how your incentive and rebate program should be structured to provide the maximum yield. We help determine target acquisition® prices for each of your models to buy market share - at the right price, and without overspending.
Our leading technology platform aggregates all data and business intelligence you need to make accurate, timely, and location-specific decisions on everything from vehicle pricing to rebates. Our ability to aggregate this data into a one-stop-shop ecosystem eliminates the pricing guesswork that has made up legacy decision-making strategies for years within the industry. With that competitor insight, you will be able to determine exactly how much incentive and rebate to spend to arrive at a competitive, transactionable payment for each model variant to achieve the desired penetration and market share – in every market.