Many companies involved in automotive commerce are facing new challenges because of changes in consumer behavior. It is quite clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from the comfort of their home, or at the very least: shop for a car online and complete it. A 3 hour in-store buying experience is no longer accepted. Consumers don't understand why the monthly payment consumers are quoted online, is different when they get into the store. And quite frankly - the monthly payment, they were quoted online, is different when they get into the store. And quite frankly – nor do we; it doesn’t have to be that way!
We know you play a critical role in helping your clients provide the consumer a better experience; we also know that you’re facing a host of challenges in doing so: